Print Management Blog
Mon, 01 Dec 2008
Same thing applies to renting or buying web based software to manage the business better. Its easy to lose track of what the strategic aim was and get bogged down in the detail.
However you choose to dress up the basic reason for your new business application software (possibly CRM), like "its to manage + track whatever KPI's are relevant" and related processes to either help sell more to existing customers, or find new ones through marketing, or make your processes more consistent, there are greater benefits to be had.
The ultimate goal if used to support and / or develop best practice within the business, is to help deliver improved free cash flow in the business. Customers often don't give enough thought to supporting the business change necessary to get the most from their investment.
The Point is, that the reason for making an investment should be strategic: using web based business applications gives you predictable costs especially if rented, better data security and a framework for delivering more sales of better quality and better profit margin through the business.
Ask yourself one question. How will what we are doing improve cash flow?
Isn't this the simplest way of deciding whether an investment is A Good Idea?
