Print Management Blog
Fri, 20 Feb 2009
Several of our clients have made the interesting point that finding new customers in the current marketplace will be much more difficult than selling more to existing customers. They accept that most customers don't buy anything like everything they could do from you. The difficulty is tracking and managing this new work opportunity.
We currently have three printers or print management companies turning over less than £5million, and, independently, each feel there is in excess of £200k of new business in their existing accounts. Using a print specific CRM system properly can unlock this.
This is the real question: How much more profit will using "CRM" properly generate in your business?
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