Print Management Blog

Mon, 20 Jul 2009

Better the customer you know...

Most people accept that existing customers don't buy anywhere near as much as they could do from you. But selling more to existing customers is far less dificult than finding new ones in the current economical climate. The difficulty is knowing how to track and manage this opportunity.

We currently have three printers or print management companies turning over less than £5million, and, independently, each feel there is in excess of £200k of new business in their existing accounts.

Problem is, nobody wants to spend a penny more than they feel they have to at the moment, but businesses are still happy to splash out on an accounts package to tell them about yesterday, when you need to be looking to tomorrow and the future.

With a CRM system you can do this, 'Business Builder for Print' (tailored specifically to the Print Industry) gives you a return on investment in weeks not years, helping you see the gaps in your existing customer base, identifying key accounts and weaknesses and giving you a view of the big picture. Still want to splash out on an accounts package?

Think knowledge, think business builder for print.

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