Print Management Blog

Thu, 12 Nov 2009

Evolution of Print - The Darwinian Approach

Survival of the Fittest

The print industry is evolving while the number of printers contracts. Competitive pressures are driving prices down.

Put bluntly, the working practices that made you money five years ago won't now. You used to need better production to compete. Now, every sales opportunity has to count, It's survival of the fittest.

This means minimizing quotes that go nowhere, your relationships with your customers are paramount and your overheads need to be minimized. Now you need a process for managing sales, not just production, because this will give you real advantage over your competitors and help you close more sales of a better quality. Businesses fail because they don't sell enough.

Business Builder for Print isn't an add on to an estimating system or a half thought out prospecting system bolted on to an older MIS package. It is a proven, web based CRM and business process management system, supported by sales and marketing professionals, which can stop "quote and hope" and put at your fingertips the information needed to close more sales. Of course you can rent it so you minimize any capital outlay. Of course it links to what you have, but it is a modular system and depends on what you actually need right now to drive more value from your sales activity.

Darwin said the strongest survive. Be the strongest and fittest. Contact Us for a no obligation chat about your sales processes and how a system may help.

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