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British Print - making change positive IPIA - Independent Print Industries Association

CRM #1 - What is CRM?

(18th November 2008)

"..So CRM (Customer Relationship Management) is simply a business process or principle which focuses on looking after your customers and prospects better, identifying more commercial opportunities, closing more sales of a better quality and managing marketing to the “right“ people at the right time."

View and download the full PDF here. (66k)