Print Industry News
View Our Previous Newsletters or signup to receive the Newsletter.Full Steam ahead for PrintSearch Chester
Driving Profit from Print
CRM #2 - Why do I want CRM?
CRM #1 - What is CRM?
General Analytics
Business Builder for Print
Managing Marketing Effectiveness
More Reps = More Sales
CRM #2 - Why do I want CRM?
(26th November 2008)"..Print is a competitive industry anyway, but in a recession you need to make the information you have work harder. Remember, it costs you 6x more to convert a new prospect to a customer than it does to sell more to someone you already know. This means you need better information..."View and download the full PDF here. (67k)