Campaign Management and Implementation (CMI) Module
"Customer and Prospect databases for effective direct marketing and powerful information management. Also suitable for CRM strategy implementation."
This package comes complete with all you need to organise powerful databases combined with the tools to implement and manage your marketing activity. The CMI module builds on the functionality of the Contact module and includes comprehensive campaign management and implementation functions to allow you to send, track and manage linked marketing campaigns directly from the system. CMI also has comprehensive customer supplier and prospect reporting to build tightly focused campaigns. Imagine today you were working from home: Using Business Builder CMI you could build & store a campaign budget, send an email campaign, click twice to send a related campaign by mail merge from the office to those who didn’t respond first time, click again to drop those mailed Contacts into telemarketing or field reps diaries to follow up the campaigns, and your reps would see that information the instant they accessed the system from their blackberry device or HTML phone. Subsequent staff dialogue and orders can be directly tracked to specific campaigns. This flexibility builds more profitable customer relationships and converts more prospects into customers, while minimizing your marketing costs. The package includes de-duplication tools and the ability to action fax, email, direct mail and even telesales campaigns directly from your desktop. This product features the following main menu options:
- Customer Database
- Prospect Database
- Diary / Scheduler
- Products/Services
- System Admin
- Suppliers
- Graphical Analytics Dashboard
- Campaign Management (allows following campaign types: HTML / Plain text email, mail merge Telemarketing, direct sales)
- Powerful Customer and Prospect Databases
- Ability to search by contact within a company
- Built in duplicate checking for insert or import of new data
- Unlimited contacts per company with flexible additional database per customer
- Source Code to allow you to monitor marketing productivity
- Email integration to / from Outlook
- DTI Size Coding, SIC Codes & UK Post Codes allow accurate targeting of potential customers to reduce wasted time prospecting
- Comprehensive contact history enables easier understanding of requirements and development of a CRM strategy
- Easy campaign recording for all marketing campaigns helps you monitor results and plan future campaigns. Full budget and objective storage
- Powerful Label, report and autofax generator for direct marketing
- Integrated Document templates for easy letter production linked to Microsoft Office for easy document storage and retrieval
- Sales Territory or Delivery Schedule Planner to help improve productivity
- Support Staff Databases makes internal communication easier
- On-line search and query functions makes finding customers or prospects easier
- Free type notes fields in all databases with cut and paste functionality allows the generation of scripts, reminders and storage of additional information
- Prospects can be easily converted into accounts reducing duplication of data entry
- Ability to print customer & prospect records for field sales staff.