Marketing and Sales Productivity (MSP) Module
"The ultimate sales and marketing productivity Tool that combines all the features of our database, catalogue and contact management software with a unique opportunity management and quotation module"
The MSP module builds on the functionality of the CMI module and includes comprehensive order pipeline management and analysis functions to allow you to track sales performance by account, region, rep, enquiry value, enquiry margin, telemarketer, business sector or account profile and track activity that relates. If you are
- worried you are missing sales opportunities
- frustrated by “Quote and Hope” and can’t easily prioritize what your team should be doing to close more profitable business
- annoyed you can’t get at the information which you just know is already in your business
- irritated that expensive staff are not performing as they should then MSP provides everything you need to drive value from your customer and prospect relationships. Depending on what you require, Payback is often in weeks not months or years. This package comes complete with all you need to organise powerful databases combined with the tools to implement and manage your marketing activity. It also includes de-duplication tools and the ability to action fax, email, direct mail and even telesales campaigns directly from your desktop. This product features the following main menu options:
- Customer Database
- Prospect Database
- Diary / Scheduler
- Products / Services
- System Admin
- Suppliers
- Graphical Analytics Dashboard
- Campaign Management (allows following campaign types: HTML / Plain text email, mail merge Telemarketing, direct sales)
- Order Pipeline Module
- Quote tracking, dead quotes, email / printing of quotes direct to client, export of quote information to .csv file
- Powerful Customer and Prospect Databases
- Ability to search by contact within a company
- Built in duplicate checking for insert or import of new data
- Unlimited contacts per company with flexible additional database per customer
- Email integration to / from Outlook
- Source Code to allow you to monitor marketing productivity
- DTI Size Coding, SIC Codes & UK Post Codes allow accurate targeting of potential customers to reduce wasted time prospecting
- Comprehensive contact history enables easier understanding of requirements and development of a CRM strategy
- Easy campaign recording for all marketing campaigns helps you monitor results and plan future campaigns. Full budget and objective storage
- Powerful Label, report and autofax generator for direct marketing
- Integrated Document templates for easy letter production linked to Microsoft Office for easy document storage and retrieval
- Sales Territory or Delivery Schedule Planner to help improve productivity
- Support Staff Databases makes internal communication easier
- On-line search and query functions makes finding customers or prospects easier
- Free type notes fields in all databases with cut and paste functionality allows the generation of scripts, reminders and storage of additional information
- Prospects can be easily converted into accounts reducing duplication of data entry
- Ability to print customer & prospect records for field sales staff.